S01 E06: Mastering Instagram and Content Marketing with Taylor Loren of Later

Instagram is by far our favourite online platform for a variety of reasons and our guest today, Taylor Loren of Later, may love it even more than we do. Taylor is a strategic marketer with over 10 years of industry experience and is the Head of Content Marketing at Later, the number one marketing platform for Instagram (over 2 million users globally). Taylor is a thought leader in the content marketing space and she joins us on the podcast to dig deep into the ins and outs of Instagram, why you should treat Instagram Stories as its own platform, and how brands can make the most of the social media in 2019. We delve into some details about Later, such as their approach to Instagram content, metrics, and how they manage their timely and authoritative blog, and Taylor also addresses the importance of being authentic on the platform. How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.