S01 E04: Managing 1 million Instagram followers with HYPEBAE Social Media Executive, Rebekah Ho

Today we’re joined by Rebekah Ho, former senior social media executive at Hypebae, as she shares about managing a community of over one million followers, operating on a 24-hour news cycle, and launching the HYPEBAE Beauty social media channels from scratch. As the female offshoot of HYPEBEAST, HYPEBAE had to carve out its own niche as a new addition to the brand and find a way to reach women despite beginning with a predominantly male audience. Rebekah walks us through the strategies and adjustments her team used in order to engage female like-minded audiences, disrupt beauty norms, and weed out the trolls.How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.