S01 E02: How to build a Values-First Personal Brand with Caroline Carter

Today on the podcast, we welcome Caroline Carter of CSuite Content Agency. Caroline has worked for over a decade in lifestyle and tech PR and her boutique thought leadership agency focuses on helping CEOs and senior executives to define their personal brand, share their vision, and bring a human story to their business. Her work has helped world-class business leaders build and leverage their social media presence, make waves on speaking circuits, and punch above their weight with placements in top-tier press. Among her clients are the leaders of North America’s top technology companies who are now regular contributors to publications like Forbes, Tech Crunch, Entrepreneur, and more. Caroline has a fascinating background as an actress, journalist, and even a stand-up comedian! She is also a new mom and discusses how motherhood has impacted her career. She’s a brilliant example of someone who has brought the diversity of past experiences to enhance her leadership and expertise today. In this episode, Caroline inspires us to embrace the often random, hard steps toward our goals and dream job. We also discuss why the core of any entrepreneurial venture ultimately comes down to defining your values and humanizing your business through storytelling that connects. In addition, Caroline dives into her top tips for systemization, leveraging social media, and mentorship. This inspiring episode is relevant not only for CEO’s, but for business leaders, freelancers, entrepreneurs, and anyone who wants to carve out a niche or establish themselves as an expert in their field.How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.