The Missing Piece (Mary Williams)

 Creating a successful course requires attention to market demand, but how do you know what that demand is, and how can you provide solutions within a client’s comfort zone? Sometimes the missing piece is a little outside of where you are looking. Mary Williams, founder of Sensible Woo, discovered opportunities to use what did resonate with clients in an effort to help them with challenges outside their comfort zone.      In this episode, Mary, Danny and Abe discuss looking past the obvious issue and digging into why your clients are facing the challenges they are facing. Mary describes how she engineered a framework for her course that helped her clients overcome challenges they could not clearly see by incorporating familiar and comfortable skills and concepts. • In this episode we discuss:Being aware of the issues behind your clients’ challengesCombining strategies within your course to deliver solutionsUsing marketing structures that encourage commitment from clientsValuing your services appropriatelyDigging even deeper with Danny and Abe’s post-interview debrief.“I think [clients] really need a bridge that they can understand.” “Teaching [clients] those flexibility and resilience skills is, I think, part of the process too, and they don't really realize that's what they're doing.” – Mary WilliamsGuest Bio:Mary is the Chief Technology Therapist at Sensible Woo, where she teaches highly sensitive & neurodivergent online business owners how to replace technological chaos with a harmonious system. Through programs like Digital Feng Shui, her clients optimize their business foundation from an emotional and intuitive perspective so that they can delegate and automate without wasting time, money, or energy.She is an accredited librarian with a Master of Science in Information and set the foundation of her career as the first digital archivist for Disney Animation Studios. From there, she has worked with marketing agencies, entertainment technology companies, public libraries, fundraising organizations, and technology start-ups.  You can connect with Mary at sensiblewoo.com, subscribe for updates, and access her free library of learning resources.Resources or websites mentioned in this episode:MiraseeMary’s website - Sensible WooMary’s LinkedInCredits:Guest: Mary WilliamsHosts: Danny Iny & Abe Crystal Producer: Cynthia Lamb Executive producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production: Post Office SoundMusic soundscape: Chad Michael Snavely     If you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.    Music and SFX credits: • Track Title: Bossa BBArtist Name(s): MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: GraceArtist Name(s): ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Carousel LightsArtist Name(s): Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS• Track Title: Coo CoosArtist Name(s): Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONEpisode transcript: The Missing Piece (Mary Williams)  coming soon~~~~~