Styling for Confidence (Cyndy Porter)

Cyndy Porter is a portrait photographer, stylist, personal brand and image consultant, and founder of Success Thru Style. In this episode, Danny, Abe, and Cyndy discuss how she’s built successful online courses that teach what is traditionally an in-person or experiential process.In this episode we explore:The flipped-classroom modelHow Cyndy iterated her courses in various ways to meet the market and needsCyndy’s creation of an evergreen course as an alternative for studentsThe challenges of online learning and coaching for personal styling, and how Cyndy solved theseBalancing art and science in personal brandingThe importance of identifying and addressing students’ pain points“Only 4% of all women worldwide believe they're beautiful. And so you can imagine, if you're a woman, and you don't feel comfortable in your own skin, putting yourself out there in any kind of business is difficult.”  – Cyndy PorterCyndy Porter is a personal brand and image consultant and founder of Success Thru Style. She earned a degree in marketing, then spent 20 years as a sales and marketing professional in the tech industry. Her stops included WAIS (one of the first Internet companies), Kodak, and finally, American Online (AOL), where she was a Divisional Vice President of Brand Marketing.Following her corporate years, Cyndy became an award-winning professional photographer. She is now also certified as an image consultant and a story coach.Cyndy has worked with people from all walks of life. Her mission is to help her clients feel stunning, confident, and powerful so they stand out from the crowd and succeed on their own terms.Her clients have gone on to start their own businesses, multiply their incomes, change careers, be promoted, run for office, and forge healthy relationships.Resources or websites mentioned in this episode:MiraseeCyndy’s website: SuccessThruStyle.comCredits:Hosts: Danny Iny and Abe Crystal Producer: Cynthia Lamb Executive Producer: Danny InyAssembled by: Geoff GovertsenAudio Post Supervisors: Evan Miles and Christopher MartinAudio Post Production: Post Office SoundMusic Soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioIf you don't want to miss future episodes of Course Lab, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.Music credits: Track Title: Bossa BBArtist Name: MarieWriter Name: Chelsea McGoughPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: Coo CoosArtist Name: Dresden, The FlamingoWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONTrack Title: GraceArtist Name: ShimmerWriter Name: Matthew WigtonPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONSTrack Title: Carousel LightsArtist Name: Chelsea McGoughWriter Name: Chelsea McGoughWriter Name: Matthew WigtonPublisher Name: A SOUNDSTRIPE PRODUCTIONPublisher Name: BOSS SOUNDSTRIPE PRODUCTIONS24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.Episode transcript: Styling for Confidence (Cyndy Porter) coming soon~~~~~