Have a ”stale” listing? Michael gives tips & a Swot analysis for a $1.895m & $860k ”stale” listings.

A lot of times, a fresh pair of eyes always pinpoint things that weren’t seen before. When it comes to real estate, it could be as easy as reorganizing the photos, doing some touch up with the staging, or adjusting the price to fit accordingly. I advise agents to do a SWOT analysis of the properties that they represent. They need to look at strengths, weaknesses, opportunities, and threats.
In this episode, I share nuggets of wisdom with three listing agents with properties that have been in the market for some time. I look at the listings and suggest changes to make the properties look more appealing to potential buyers. Listen to this episode to learn more.

"Your job is to get a buyer interested so they raise their hand and want to contact you or their agent to see the home." -Michael

Three Things You'll Learn


Photo arrangement: Many people have short concentration spans. It would be best to grab their attention by ensuring standout images come first.


SWOT analysis: Before you list a property, take a moment and look at its strengths, weaknesses, opportunities, and threats.


The essence of having a new pair of eyes looking at your listing: You never know what you may have missed. Also, you get to determine how best we can position a home effectively.