The ‘5 C’s’ Marketing Framework For Podcasters

You’ll always hear me saying that a podcast is NOT a SILO.  It’s a PART of your marketing plan.  And if you want to accelerate growth and lessen stress, you’ll want a marketing plan that not only includes podcasting, but one that that brings results.  I chat with podcaster and digital marketing expert Tori Barker about how to create a visionary marketing plan, why you need one, how to create one and what’s important to consider.    In this episode, you will be able to: 📑 Comprehend the critical role a marketing plan plays in measuring and fostering business growth. 📑 Identify the risks of being lured by shiny object syndrome and the advantages of committing to 90-day cycles 📑 Learn the five-stage approach [the 5 C’s] to formulating an effective marketing plan. 📑 Utilize your skills in pinpointing the marketing avenue that best suits a particular client's requirements. 📑 Assess your marketing capabilities using a visionary marketing quiz, uncovering areas of improvement.   The key moments in this episode are: 00:01:11 - Benefits of Having a Marketing Plan 00:06:27 - Tori's Framework for Creating a Marketing Plan 00:10:11 - Do You Have to Do It All? 00:14:11 - Common Mistakes in DIY Marketing Plans 00:15:09 - The Importance of Reviewing and Analyzing Your Marketing Plan 00:16:34 - Implementation and Budgeting 00:19:07 - Identifying the Right Marketing Priorities 00:23:20 - The Visionary Marketing Quiz