Finding Your Audience with Eli Rallo

In this day and age, social media is an invaluable tool for brands, companies, and individuals to find and connect with an audience. And that is exactly what New York based internet creator, podcast host, and author Eli Rallo has done. After her first TikTok video went viral in 2020, Eli has grown her audience to almost a million followers between TikTok and Instagram by making content that promotes authenticity and self-confidence. Now a Forbes contributor and host of the podcast Miss Congeniality, Eli’s debut book I Didn’t Know I Needed This: The New Rules for Flirting, Feeling, and Finding Yourself is filled with life lessons, tips, and advice to help you elevate your lived experience and personal relationships. In this interview, we talk about Eli’s passion for theatre and writing, how social media started as a side hobby and became her full-time job, and all of the details surrounding her first book and upcoming book tour. Don’t miss this episode where we discuss:How Eli found her voice at a young age through her love of theatreHer first experiences on social media, and how she overcame the pressures to curate a “highlight reel” of her life and instead chose to be her authentic selfThe backstory to her first viral video on TikTok, and how she’s found and grown her audience since thenThe importance of finding your people, and how curating an audience can help you reach and inspire othersEli’s day-in-the-life as a content creator, and the importance of keeping yourself grounded through gratitude Find Eli Rallo:www.theelirallo.comIG: @eli.ralloTikTok: @eliralloTwitter: @EliRalloFollow Lydia:www.lydiafenet.comIG: @lydiafenetLinkedIn: Lydia FenetIf you enjoyed this episode and you'd like to help support the podcast, please subscribe and leave a rating and review on Apple or Spotify or where ever you get your podcasts. To stay up to date with Claim Your Confidence and get all the behind-the-scenes content, you can follow us on Instagram and on YouTube. Recorded at The Newsstand Studios at Rockefeller Center.Thank you for listening.