494 - The Broke Agent on Content, Social Media, and Hottest Topics in Real Estate

Eric Simon is the founder of the Broke Agent, a humorous outlet for agents dealing with the stress of their work. He’s also the cofounder of BAM (Broke Agent Media) and serves as the organization’s chief of content. In this episode, we ask Eric about the origins of the Broke Agent and the evolution that led to the building of BAM. We also get his expert opinion about some of the hottest topics in real estate: whether AI is a threat or blessing to agents, if virtual brokerages will make traditional brokerages obsolete, and how agents should be using social media. Listen to discover the smart social media strategy that will build your audience with lightning speed, two things you should be doing to keep your content relevant and ahead of the curve, and the best social media channel for converting leads (and why it works so well). Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode. Connect | Resources ·      Website: nowbam.com ·      YouTube: @nowbam ·      Instagram: @thebrokeagent ·      Podcast: Over Ask presented by Broke Agent ·      Training and education: BAMX You can get free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.   0:00     Introduction 1:52     Eric’s backstory 2:38     The evolution of the Broke Agent 5:38     Simultaneous growth across platforms 6:25     The road to Eric’s true calling 8:04     The shift to serious real estate news 11:55   BAM delivers what other outlets lack 14:04   How to keep content fresh on a mass scale 17:08   Maintaining the integrity of a growing brand     21:08   Promoting the BAM brand with conferences 23:11   Thoughts about AI 24:00   Thoughts about virtual brokerages 26:10   Thoughts on best channels for real estate 28:09   Recommendations and advice     32:09   Action Item   Want Josh and Luke to help you with your marketing? Visit https://remindermedia.com/StayPaidMarketing/ Are you a real estate agent looking for an incredible way to generate a consistent flow of leads? Visit: https://remindermedia.com/staypaidfollowup/   Follow Stay Paid: https://www.tiktok.com/@staypaid_podcast  https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast Talking Content & Social Media with The Broke Agent | BEST Platform