The TGIF Friday-Night Lineup Begins

If you grew up in the 1980s, you know how sacred Saturday morning cartoons were. But as we got older, they faded away, and our interests changed. Would anything be able to fill the void of that beloved TV-watching ritual? Enter TGIF on the ABC network.
Though it may feel more like a 90s institution, TGIF began in the late 80s with roots going all the way back to 1985. This episode looks back at the origins of the beloved Friday night lineup, the importance of following a formula, the real meaning behind TGIF, and the importance of branding specific nights. Ultimately, this is a story about the power of our beloved routines, traditions, and the people we share them with.
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