The Brilliant Disaster of New Coke

On the hundredth anniversary of Coca-Cola, the iconic beverage company decided to shake things up. And boy did they ever. They shook things up by taking away their classic cola and introducing a whole new one: New Coke.
This is a look back on a decision that enraged the public, caused severe backlash, and forced the company to bring back the original formula--in less than three months. But was this their plan all along? Did they want us to appreciate and miss what we once had with original Coke? Listen up to learn the story of one of the biggest brand debacles of all time...
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Artwork by Janet Cordahi
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