Episode 6 - Customer Journey Mapping

Welcome to the latest episode of Customer Perspective, a weekly podcast aimed at all of you who are concerned with helping your organisation deliver on its Brand Promise to customers; so whether you’re a Customer Experience practitioner, lead CX measurement and management programmes, head up Mystery Shopping, are responsible for the performance of sales channels, or functions, and their role in delivering customer success, then this podcast is for you.
This week of 18th May, our hosts, Helen Wilson and Trevor Clarke, are delighted to welcome Helen Bywater-Smith, an Ipsos expert in journey mapping and CX service design.  Join us to learn more about customer journey mapping and the impact this can have on organisations.
If you would like to find out more about ‘The Forces of Customer Experience’, as mentioned by Helen in our podcast, do join our webinar on 26th May - register here.   Learn more about Customer Experience at Ipsos.
Next week, we’ll be talking to Nicholas Mercurio, Executive Vice President and leader of  Ipsos, Channel Performance in US.  As we reopen the economy, brands must take steps to ensure consumers feel safe.  Listen in to learn which health & safety policies build consumer confidence.
If you’d like a question answered via our podcast, please get in touch with us at CustomerPerspective@Ipsos.com.