S5E60: It’s Not the Problem, It’s How You Handle It: Traversing the Goat Path to Success with Indoor Ag-Con’s Brian Sullivan

Episode SummaryCEO of Indoor Ag-Con, Brian Sullivan joins the show to share his years of experience in event management and what led him to acquire Indoor Ag-Con, the premier trade show & conference for indoor vertical farming & controlled environment agriculture. Today, Harry and Brian discuss the highs and lows of the events industry, the resilience Brian showed throughout the course of the pandemic, and the importance Brian places on problem-solving and fostering a familial-type culture among his team.Thanks to Our SponsorsBio520AgTech Weekly Review Indoor AgTech NYCKey Takeaways07:14 – Harry welcomes CEO of Indoor Ag-Con, Brian Sullivan, to discuss their shared love of New York City, how Brian got into the events industry and his path to entrepreneurship18:11 – Brian reflects on two major snags he’s experienced while putting on trade shows21:44 – Acquiring Indoor Ag-Con and Brian’s vertical farming origin story25:17 – What Brian looks for in an event before deciding to acquire it33:34 – Gathering input on how to grow, change, and make it better36:44 – Brian speaks to some of his favorite moments from event management43:36 – Brian shares what he learned about resilience and leadership throughout Covid48:29 – Where Brian learned his resilience and why fostering familial support is so important52:33 – Harry thanks Brian for joining the show and Brian makes a specific ask of the audienceTweetable Quotes“I fell in love with the [events] industry. It really is Lights, Camera, Action. It’s buildup and it’s creating something again and again. There’s always a twist. There’s always excitement. And business is transacted there.” (12:49) (Brian)“Connors Exhibition Group was the company I worked for. And the show I was brought onto was the National Hardware Show. It was actually the third-largest trade show in North America. I got a lot of experience but then I left honestly because it was very corporate. My wife was working in the same industry which is how we met. And we saw an opportunity to try to start a little company, and it worked.” (13:55) (Brian)“For me, it’s fun. I can’t see myself ever doing anything else. It gets in your blood and it’s a lot of fun producing events.” (21:03) (Brian)“If you’re building a farm, in my mind, where do you start? Do you start at building it or do you start on who your customer is going to be? Are you selling it to a restaurant? Are you going direct-to-consumer? Are you going to grocers?” (32:53) (Brian)“There are two things I say to our teams at times. ‘If we run into a problem, it’s not the problem. It’s how you resolve it.’ And I also tell them, ‘The road to success is not a superhighway. It’s a goat path.’” (45:22) (Brian)“I believe the best learning moments are when things go wrong.” (47:57) (Brian)Resources MentionedIndoor Ag-Con – https://indoor.ag/Brian’s Linkedin – https://www.linkedin.com/in/brian-sullivan-13b3651a/Sponsor Info Cultivatd’s Website – https://cultivatd.com/Cultivatd’s Instagram –