Get Visual! Building Your Brand (Part One)

This is PART ONE of a THREE PART series we’re doing on Building a Podcast Brand.Watch the shortened YouTube version of this series HERE!So what is a brand?It’s not just your identity and how people tell you apart from other podcasts and content.  It’s not just your colors, fonts, and logos.  It’s how you make people feel.  Check out this sweet article by Tracy Lloyd the defines what a brand is.Emotive Brand ArticleSo why should I care?Having a strong brand facilitates:-Increased discoverability and SEO-Strengthened connections through brand associations-Accelerated growth-A deepened and more visceral experience for you audienceThe FIRST Key Strategy to Build a Podcast Brand and the theme of this episode is:GET VISUALGetting visual is a must for building a strong brand.  You’ll want to be intentional about your use of colors:Check out this awesome article on 99 Designs all about color:Color meanings and the art of using color symbolism, by Anna LundbergHere are some ideas on incorporating graphics and video:I don’t want to show my face!-Audiograms-Animated stock photos and video-Canva designs-Intriguing text, questions, or polls, quotes from episodes-Shareable tips or DIY hacksI’m willing to try showing my face!-Short format video-Rells, tik tok, YT shorts, FB Reels-Live video-Long format video-YT videos, IGTV, FacebookRemember to try and tie in your brand into videos and images by incorporating some of these elements into your graphics, photos, and videos:-Logos, colors, images, outfits, props, backdropsIt’s amazing what strong colorful graphics, text, and shapes, complementing your podcast and your video can do to listeners.  Especially as they see these shapes and colors over time.  You become imprinted into their mind.  Like a catchy melody, you get stuck in their head.  YOUR HOMEWORK1- Define your core values and mission, see if you can choose a few words, and then assign colors to those words2- Research and survey color meanings 3- Download Canva4- Share your brand with usSound Design and Editing was done by:https://dzquintero.com/Support the Show.