Startups are Tech Trailblazers for the Giants

As tech giants struggle to adapt to changing business conditions, startups are quick to blaze new trails. This episode of On-Premise IT, hosted by Stephen Foskett and featuring Rose Ross, Tim Crawford, and Justin Warren, compares the tech world to an environment where small, innovative startups are advancing while larger, traditional companies fight to keep their market dominance. Companies can only flourish if they are able to understand the evolving needs of the industry, while startups can close the gap in markets they overlook. When it comes to IT products, CIOs are no longer the primary customer, necessitating a better understanding of who the target audience is and how to communicate effectively with them.

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