10-Minute Trumpet: 3 Layers of Education: Product, Business, Market

This week, Jeff Breunsbach takes a look at some important components of customer education:
Product
Learn what part of your product aligns with the customer needs
Our customers don't need to utilize every part of our product or be aware of every new feature
Focus on the features and aspects they need and help them become experts in those areas
Specialized education is better than a 1 size fits all versio

Business
Use educational pieces that help your users have a better understanding of their own business goals
This helps make sure they are maximizing your product for their needs

Market
Understanding market trends can help your customers understand how your product fits into their goals
Keep an eye on other products that have overlap and make sure those intersection points are well understood

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