514: He Made $2.8M Getting People High | Nick Shackelford

Nick Shackelford wants to get soccer moms buzzed. His brand, BRĒZ, targets consumers who want to relax without a hangover in the morning. The challenge is getting BRĒZ sold online to soccer moms when selling the product isn’t fully legal. Shackelford is the co-founder and managing partner at Structured Social and is Foundr’s How to Run Facebook Ads course instructor. But in this episode, Nathan Chan talks to a different Nick–the co-founder of THC beverage brand BRĒZ. He started the business in 2023 to show his clients that Facebook ads work. What happened next is truly extraordinary.
In this episode, you’ll learn:

Why Shackelford started over with a THC beverage product

How BRĒZ earned $2.8M in sales in the first 10 months

Why BRĒZ came at the highest price point in the market

Why did they target soccer moms trying to get a buzz

About Shackelford’s sympathy for his advertising clients

Competing against the massive alcohol market

How Shackelford structures his ad campaigns

The grey area around THC product advertising

Why they spend $25K on ad per day

And much more CBD and THC product advice…


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