How To Merge Businesses With Your Best Friend with Kristyn Hodgdon and Abby Mercado of Rescripted

After shared experiences revolving around infertility, Abby Mercado and Kristyn Hodgdon became friends. During the pandemic, Abby asked Kristyn to merge their ventures to create an online space for women who have struggled with infertility. Today, their business, Rescripted, is the number one platform for fertility. 

Today, we sit down with Kristyn Hodgdon and Abby Mercado, co-founders of Rescripted, the number one digital platform for fertility and women's health. They share why they decided to combine their businesses, how they fund Rescripted, their monetization strategy, and so much more. 

“Rescripted is science-backed content, but in the voice of your best friend over brunch.” - Abby Mercado

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week's takeaways from Entreprenista:

Kristyn shares how Rescripted came to be (2:40)

Abby talks about meeting Kristyn (6:16) 

Abby and Kristyn discuss how it felt to combine their businesses (10:14)

Abby shares about the process of funding the business (18:44)

Kristyn and Abby discuss hiring their team (25:42)

Abby talks about the monetization strategy (30:43)

Abby shares how they prioritize in the business (37:47)

Kristyn discusses navigating infertility while building a business (44:15)

What being an Entreprenista means to Kristyn and Abby (49:27)


Resources Mentioned:

Notion

State of Sex Ed Survey


Our Favorite Quotes:

“Abby and I have different––our skill sets didn't really overlap. You know, we really are kind of like the Yin to each other's Yang.” - Kristyn Hodgdon

“Our passion is to educate and empower consumers, specifically women.” - Abby Mercado

“40% of women don't know what the ovulatory window is, which I believe, because I was 27, married with a bachelor's degree before I knew that I needed to ovulate in order to get pregnant.” - Kristyn Hodgdon


Connect with Kristyn and Abby:

Rescripted.com

Rescripted on Instagram

Rescripted on TikTok

Kristyn Hodgdon on LinkedIn

Abby Mercado on LinkedIn


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