April Gargiulo on Addressing the Luxury Skincare Market Gap

“So often in the beauty world the purpose of the communication is to create a sense of fear and insecurity and I refuse to participate in that.”

In this episode of Entreprenista, we sat down with April Gargiulo, founder and CEO of Vintner’s Daughter, a Nutritional Skincare brand founded on the principles of unparalleled quality and efficacy. When creating the brand, April was motivated by her own skincare struggles and the discovery of harmful ingredients in luxury skincare. She leveraged her winemaking background to create products focused on integrity, quality, and sustainability, combining the craftsmanship of Napa Valley winemaking with the beauty industry. Since launching in 2013, April has grown the company into a beloved brand with a closely curated product line, emphasizing efficacy and environmental responsibility. As Vintner's Daughter celebrates over a decade of redefining beauty norms, April continues to inspire with her unwavering dedication to quality, integrity, and the transformative power of nature. Tune in to hear how April’s experience with skincare during pregnancy was the catalyst for Vintner’s Daughter, how she stays intentional about her team and company culture, and the evolution of her marketing strategy. 

We talked about: 

Dissatisfaction with the marketplace led April to entrepreneurship (02:32)

Sourcing sustainable natural ingredients (07:33)

Learning to be a great leader (12:09)

The decision to hire a CMO (16:45)

Finding trusted retailers to partner with (20:25)

How the effects of PR have evolved over the past decade (27:24)


Connect with April:

Vintner's Daughter

Vintner's Daughter on Instagram


Are you ready to make meaningful business connections that lead to real business results? 
 
Join our Entreprenista League community of women founders at entreprenista.com/join! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
 
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
 
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
 
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.