The Dangers of Discounting: Institutions are Growing, but What Is The Cost?

After celebrating 100 years of the Wood Family maple production, Seth and Mallory examine the complex world of growing discount rates at private faith-based higher education institutions, revealing the challenges and strategic considerations schools face amid shifting market dynamics. This episode uncovers the realities of financial pressures, the importance of brand positioning between quality and value, and innovative approaches to tuition pricing. Leave a comment with your takeaways on Enrollify’s LinkedIn post and Seth and Mallory will pick two listeners at random to receive some sweet syrup treats.Key Takeaways:The Rising Discount Dilemma: Growing discount rates are putting pressure on private institutions, forcing a reevaluation of enrollment strategies and financial sustainability.Branding and Pricing Strategies: The episode highlights the critical difference between quality and value brands in higher education and how misaligned pricing strategies can dilute brand perception.Institutional Examples: Discusses the bold moves by Colby Sawyer College and Lasell University to slash sticker prices to more accurately reflect what students actually pay, potentially setting a precedent for transparent pricing.Market Forces and Institutional Responses: Reflections on the broader implications of market forces on higher ed institutions, including the trend of school closures and mergers.Related Links:https://www.woodsmaple.com/https://www.bethel.edu/institutional-data-research/bethel-study/survey-presentations/history/cccu-survey-2022.pdf
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!