Pulse Check: A Guide to Graduate Marketing in 2024 — Part 4

In the final episode of this Pulse Check series on Graduate Marketing, host Shane Baglini is joined by four of the industries most passionate graduate professionals to discuss all things GEM. This episode provides insights from a director of graduate admissions, a 15 year GEM pro turned agency strategist, graduate marketing pro and a view from the cabinet as we discuss post-COVID graduate marketing and enrollment, current trends, marketing to graduate students and how graduate enrollment is supplementing the undergraduate enrollment cliff. Guest Names:Kittie Pain, Director of Graduate Admissions, Kutztown UniversityMarcus Hanscom, Director of Enrollment Marketing, DD AgencyBrett DiMarzo, Director, Graduate Enrollment Digital Strategy, Boston CollegeKeith Ramsdell, Vice President for Enrollment Management and Marketing, Ashland UniversityGuest Social Handles:  Kittie Pain:LinkedIn: https://www.linkedin.com/in/kittiepain/X (Twitter): https://twitter.com/kittpainMarcus Hanscom:LinkedIn: https://www.linkedin.com/in/marcushanscom/X (Twitter): https://twitter.com/MarcusHanscomBrett DiMarzo: LinkedIn: https://www.linkedin.com/in/brett-dimarzo-1a135262/ Keith Ramsdell: LinkedIn: https://www.linkedin.com/in/keith-ramsdell-06784945/Kittie Pain Bio: Kittie Pain serves as the director of graduate admissions at Kutztown University of Pennsylvania and has over twenty years of experience in graduate enrollment management (GEM). She holds a bachelor’s degree from McDaniel College and a master’s degree from Drew University. She is a member of the NAGAP Publications and Marketing committees and serves on the McDaniel College Alumni Council.Marcus Hanscom Bio: A purpose-driven, higher education enrollment management and marketing leader, Marcus Hanscom is the Director of Enrollment Marketing at DD Agency, a full-service digital marketing agency focused on inbound marketing for higher education. Prior to joining DD Agency in October 2023, he worked in progressive roles in enrollment management at Roger Williams University and the University of New Haven, predominantly working with graduate students. He also recently served as a higher education consultant for Dutcher LLC, supporting clients in academic program analysis and development, market research, digital marketing strategy, staffing assessment, and more.Marcus has presented widely on enrollment management and marketing strategies at national and regional conferences for Academic Impressions, Aslanian Market Research, Carnegie, NAGAP, NEGAP, Stamats, TxGAP, and others, and completed his third term on the NAGAP Board of Directors in 2020. He was awarded the NAGAP Distinguished Service Award in 2023 and is co-host of the official NAGAP podcast, The NAGAP Report. He was the founding president of NEGAP, the New England Association for Graduate Enrollment Management.Brett DiMarzo Bio: Brett DiMarzo has been in the field of higher education for over 18 years and is currently the Director of Graduate Enrollment Digital Strategy at Boston College. After graduating from his bachelor’s degree program at Stetson University, he initially spent time as part of the management team within the Walt Disney Consumer Products division, enhancing his customer service and leadership skills. Returning to the field of higher education in 2003, he began his professional career in Financial Aid at MGH Institute of Health Professions in Boston, later moving to the Office of Admission as the Assistant Director of Admission. He also spent several years as Associate Director of Graduate Admission at Suffolk University and led the recruitment and admission efforts as Director of Graduate Admission for the School of Nursing and Health Sciences at Simmons University prior to coming to BC. He received his Master of Education degree in Higher Education Administration from Northeastern University in 2011, has served in several positions in the New England chapter of NAGAP, has presented at both national and regional NAGAP conferences, and currently sits on the NAGAP Leadership Cultivation and Elections Committee and the Education Committee.Keith Ramsdell Bio: Keith Ramsdell serves as Vice President for Enrollment Management and Marketing at Ashland University in Ohio where he provides strategic leadership and vision for undergraduate, graduate, international and online admissions, enrollment operations, financial aid, military and veterans services, marketing and communications. Keith is currently chair of the NAGAP External Relations and Partnerships Committee and a member of the NAGAP Experts Bureau. He has 25 years of progressive leadership experience in higher education and enrollment management, with nearly 15 years focused exclusively on graduate enrollment.
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!