Buzzer Beaters and Brand Builders: March Madness Has Arrived

In this special episode of the Higher Ed Pulse, Mallory Willsea invites Aaron Blau, VP of Education at Primacy, to talk about all things March Madness. The excitement of March Madness extends beyond just the games, potentially impacting enrollment, marketing, and branding efforts in significant ways. From the visibility boost for lesser-known institutions to the strategies for leveraging athletic success in marketing campaigns, Aaron offers unique insights, blending his passion for college athletics with deep industry knowledge. Key Takeaways:March Madness' Impact on Brand Visibility: March Madness offers unparalleled national visibility, particularly for underdog schools that manage to pull off big upsets, significantly impacting their brand recognition and interest levels. But is that impact just a flash-in-the-pan?Athletics and Enrollment Marketing: Discussion on how athletic success can be leveraged in marketing strategies to enhance enrollment efforts, including connecting athletic content with alumni outcomes and academic achievements.Future of College Athletics: Aaron shares his predictions on the evolving landscape of college athletics.Related Links:https://www.insidehighered.com/opinion/blogs/call-action/2024/03/12/how-all-institutions-can-capitalize-march-madnesshttps://www.insidehighered.com/news/business/revenue-strategies/2024/03/21/betting-big-sports-help-balance-budgethttps://www.forbes.com/advisor/education/online-colleges/does-march-madness-performance-drive-college-application-rates/
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!  Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com. Connect with Us at the Engage Summit:Exciting news — Mallory will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI. Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!