93: From UK to USA: How I Took My British Marketing Campaign Stateside

Following on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campaign from the UK to the USA. I cover lots of areas - including nuances to know that could halt your campaign before it's even began, the exact channels I changed for the US media and all the things I was thinking about along the way.Whilst this may not work for all your campaigns I give you four different reasons why it might just work for some of them... so it's definitely something to bear in mind for future marketing plans.Of course I finish up the episode with my best pieces of advice and which campaign was the most successful the winner might surprise you!