46: Influencers or Content Creators to add to your marketing mix?

A week earlier than planned, I'm back for season 3! With influencers and creators such a HUGE part of marketing plans I can't believe I've not covered this topic before. I talk you through some of my biggest pieces of advice, and what the main differences are between an influencer and content creator. I also help guide you with what you need to add to the contracts to ensure you have the outcomes you're after. Plus. can you guess the other two channels where there's a huge cross over with influencers? This is not one to be missed for budding marketing managers.