105: Making Sense of Cookies: A Marketer’s Guide to Understanding First Party vs Third Party Cookies

Cookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used? This episode is an introduction into the topic with basics that all marketers should know. Including the definition's between first and third party cookies, how we use them as marketers and some pros and cons for starters.Then, I finish up with what changes are on the horizon, which cookies and getting phased out and some proactive tips of what you can do right now to help your future tactics be less effected by these changes.