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  3. How Claire’s is connecting with ‘Zalpha’, the combined group of Gen Z and Gen Alpha

How Claire’s is connecting with ‘Zalpha’, the combined group of Gen Z and Gen Alpha

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CMO Kristin Patrick talks about modernizing the brand during back-to-school season

How Claire’s is connecting with ‘Zalpha’, the combined group of Gen Z and Gen Alpha
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How Claire’s is connecting with ‘Zalpha’, the combined group of Gen Z and Gen Alpha
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