202 - How to Price your Facilitation and Coaching Services? with Jenny Millar

Does pricing make you prickle with anxiety? Imagine what it would be like to feel confident and calm about valuing your services… and now meet Jenny Millar, who can make that imagination a reality.Learn all about positioning, discounting, strategy, and communication in the context of pricing in this standout episodeJenny’s expertise in pricing will be invaluable to any facilitator or coach, as service businesses are notoriously difficult to price. And, as the founder of Untapped Pricing—a highly regarded pricing strategy consultancy—her advice is certainly of the highest value.Enjoy a free taster of her expertise in this episode!Find out about:Strategies for pricing coaching and facilitation servicesThe relationship between pricing, and positioning and how to get confident with bothJenny’s three rules for discounting and how to discount without devaluing yourselfWhat communication has to do with pricing and why it can make or break your choiceThe three facets to consider to determine what your services are ‘worth’How tiered, rather than bespoke or binary, pricing makes life easier for you and your prospectsDon’t miss the next episode: subscribe to the show with your favourite podcast player.And download the free 1-page summary, so you can always have the key points of this episode to hand.LinksWatch the video recording of this episode on YouTube.Bitesize pricing tactics - a collection of 2min videos.Downloadable PDF guides - to take you through the fundamentals of pricing strategy that works for your customers and for you.Untapped’s Pricing Scorecard - our free tool to evaluate the health of your pricing in minutes. Learn how to improve it with a personalised 22-page report.Connect to Jenny:On LinkedInBook a call with JennySupport the Show.**Click here to navigate through all episodes via this interactive podcast map.**If you're inspired by our podcast and crave similar conversations, consider joining Dr Myriam Hadnes' NeverDoneBefore Facilitation Community. **If you're keen to master the art of facilitation, discover our expert-led live, online Facilitation Courses at the NDB Academy. **If you enjoy the show, consider a one-off donation and contribute to the ongoing costs of running the podcast.