350: The Right Way to Think About Responsive Search Ads

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About responsive search ads - https://support.google.com/google-ads/answer/7684791About Ad Strength for responsive search ads - https://support.google.com/google-ads/answer/9921843Show Notes:Our sponsor Opteo has just released a new tool that helps create responsive search ads. So in that spirit, in this episode, we're breaking down the basics of responsive search ads from what they are to how we create headlines and descriptions, diving into some advanced topics, and sharing what we focus on when creating responsive search ads.(3:14) What is a responsive search ad?(7:11) The power of one great responsive search ad(9:38) The mystery of responsive search ads(13:13) How we create responsive ad headlines(24:29) How we create responsive ad descriptions(26:57) The downside of pinning responsive search ads(32:45) Do you focus on ad strength when creating responsive search ads?(36:36) The secret to responsive search ads(40:54) The second secret to responsive search adsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive