#97: Tackling Q4: Sales Strategies from an NFL Pro Turned Sales Leader

Does AI hold the key to your end-of-year success? What are the effective ways that organizations are using it to drive results? Explore the role of AI in sales strategy, from identifying in-market accounts to streamlining processes, and discover innovative prospecting tactics that drive success, even in these challenging times.In this episode, Andee is joined by former NFL player turned sales leader Ernest Owusu, now senior director of sales development at 6sense, He shares his insights on building successful sales development programs. Join us as we discuss:What Ernest believes the NFL and B2B sales have in commonInsights into leveraging AI for personalized sales approaches and efficient decision-making.Effective prospecting strategies and team motivation techniques to keep your sales team on track for a successful year-end close.