Episode 18: Carriere Family Farms: 5 generations of success

Natalie talks with Jennifer Carriere-LaDuke, who is a 4th generation owner, board member, and marketing wiz for her 133 year old family farming business, Carriere Family Farms. The business started with her great grandfather coming to the Sacramento area from Canada where he worked for a farmer clearing thick vegetation from the land surrounding the Sacramento River and helped planting row crops. Before long he fell in love with the farmer's daughter and became part of a family farm that has passed from generation to generation since the 1890's. Jennifer shares the importance of true authenticity in the boardroom and in a marketing strategy, what it’s like being managed by a younger cousin that she used to take to the movies, and why they started a family summer camp to introduce city kids in the family to farm life. Visit Carriere Family Farms websiteVisit the Capital Region Family Business Center websiteSponsor: River City Bank