Building a Flywheel Business: The Incredible Story of Momentous | CEO, Jeff Byers | Podcast series / Marketing

Sometimes the riskiest thing to do is play it safe. This is the incredible story and rise of the Momentous brand. 2016 was a remarkable year as four very different people headed down four very separate paths that in just a few short years would intersect in the most serendipitous way. Each person was at a different stage of life and experience but started to crank what bestselling author Jim Collins calls a flywheel. There was a young and recently retired NFL player, turned entrepreneur. A media mogul who started a VC firm. A high school student with a big idea. And last but not least, there was a former Bay Area Grom, who spent time in a youth detention center as a teen, but turned is life around with a passion for teaching science. In 2016 he would transfer from San Diego State to a new position at Stanford University.Collins writes, “No matter how dramatic the end result, good-to-great transformations never happen in one fell swoop. In building a great company there is no single defining action, no grand program, no one killer innovation, no solitary lucky break, no miracle moment. Rather, the process resembles relentlessly pushing a giant, heavy flywheel, turn upon turn, building momentum until a point of breakthrough, and beyond.”Special thanks to our sponsor Plunge!Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:➡️ Powerful cooling down to 37°F➡️ Smartphone connectivity for ultimate control➡️ Sleek exterior designThe all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out! Special Thanks to our Sponsor WeWork!Now, you can unlock productive, flexible workspace at over 500 locations near you with WeWork All Access. - Get 25% off your first 6 months by using code BRYAN25. - To redeem this offer, visit https://we.co/behindthebrandSupport the Show.