Marketing Strategies to Grow Revenue and Position Your Company for Sale – Michael Doyle

Whether you’re looking to raise capital or just grow the top line, today’s guest has valuable insights to share with you.
Dave Bookbinder goes Behind The Numbers with Michael Doyle - Chief Executive Officer at BrandIron
Brand Iron is a leading branding and marketing consulting and implementation firm.  Michael is an advisor to private equity firms, real estate firms and technology companies, focusing on capital raise efforts, branding and positioning companies for acquisition. He's been a part of 3 successful exits including selling his own company and being part of an initial public offering. He's helped companies raise over 5 Billion in capital, and been an advisor to over 40 acquisitions.
In this episode we’re discussing the qualities of a memorable brand, how to position your company to get acquired, and the key elements of every successful pitch deck.
 
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries. 
 
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers. 
 
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
 
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