Building Your Personal Brand - Tonya Eberhart

Today’s guest says that "People don't do business with a logo. They do business with a person." She’s here today to discuss the importance of building your personal brand to stand out from the competition.
Dave Bookbinder goes Behind The Numbers with Tonya Eberhart, Founder & CEO of BrandFace. Tonya is also a bestselling author of the book, BrandFace: Be the Face of Your Business & a Star in Your Industry, and hosts of the Be Bold Branding Podcast.
In this episode, we’re discussing why your personal brand is a valuable asset and what it takes to build an authentic, consistent personal brand. We’re also discussing how to differentiate and monetize that brand, and more!
About the Host:
Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He’s a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.
Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.
He’s on a mission to change the conversation about how the accounting world recognizes the value of people’s contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company’s most valuable asset.”
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