FCM140: Invigorate Your Website Homepage with Billy Polson & John Hackbert

Have you built your website homepage based off of a proven strategy? Or based on what you THINK your potential customers want to see?   When it comes to your website homepage design, this is THE PLACE where people come to learn more about you, engage with you further, and hopefully purchase a product or service from you.   But in a day and age where people skim rather than read, you have less than 20 seconds to capture the attention of your visitors and educate them on what you’re all about, and how you can help them with their unique problem.    It’s a REALLY challenging thing to master! And that’s exactly why in this episode we break down what you can do to make your homepage stand out to your ideal client, and stand apart from your competitors.   It comes down to demonstrating that you understand your ideal client, and provide them with tremendous value that they're looking for when they discover you.