Leanne White - Insightfully

This week we meet Leanne White from social and market research firm Insightfully.
Leanne, or Lenny to her friends, is a former journalist and media advisor whose career has seen her move into the field of data research, especially in the area of public opinion. 
Her business, Insightfully, is an opinion and market research and strategy company. But, Lenny and her husband are also small investors in a brewery, Madocke Brewing on the Gold Coast and so has - to some extent - turned her expertise into an interest in data in the brewing industry. 
With all of our recent focus on ‘squishy data’ we thought it was a good time to speak to Lenny about what makes good data and how breweries should be critically interpreting the data that they have available to them especially when making decisions based on it.
View the podcast data here.
This episode of Beer is a Conversation is presented by HPA. Australia’s leading hop grower offers a huge range of Aussie, international and innovative hop products that can help breweries of all sizes become more efficient, more sustainable, and more profitable.
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