How to Build a Winning Account Plan in 2024

In 2024, just showing up on calls and going through the motions won't cut it. To come out on top, you need to up your game with solid planning, thorough research, and flawless execution.
And the best way to do this consistently is by creating detailed account plans. These plans cover everything from researching company priorities to mapping out stakeholders, aligning with executives, and devising creative strategies. 
In this masterclass, revenue leaders from Okta, Sailpoint, and Twilio share insight into how you can build account plans that arm your teams with the right information for their target accounts so they can land more meetings and win more deals.