More than Marketing

More than MarketingInsights into AHF’s communication and events wingGUEST BIO:Kevin Makdivichit is the Director of Marketing for AHF in the United States. Ebonni Chrispin is the Director of Legislative Affairs and Community Engagement for AHF.Max Alvarez is AHF’s Director of Events and Community Engagement. CORE TOPICS + DETAILS:[2:18] - AHF as Event HostWhy AHF is taking an active role in in-person eventsInternational Condom Day. World AIDS Day. Marches, protests, and more. AHF is more active in life, in-person events than ever.Why? Because it’s important for people to engage. They say that birds flock, fish school, and people tribe. AHF is committed to using our tribe mentality to connect on potentially sticky subjects like STIs, AIDs, and safe sex. When we gather to openly discuss these issues in public, we remove the power of silence to keep us complacent and uncomfortable and we make these topics something that can be addressed openly and effectively.[4:56] - Starting with Greatest NeedHow AHF chooses events and locationsHow does AHF choose which events to host or participate in? It all starts with statistics. For example, the efforts surrounding International Condom Day centered around data about where STI rates were off the charts. All planning focused on using those numbers to go where public conversation and education was most needed. [7:10] - The Next Phase: Finding PartnersEbonni shares the importance of partnerships for eventsAHF isn’t an island. In every event, Ebonni stresses the importance of considering small nonprofits, community leaders, and even local, statewide, and federal elected officials to become potential partners. In order for people to become advocates, they need to have a reason to believe in the cause. That starts with bringing them onboard and making people and organizations of all sizes and backgrounds feel that they’re a part of something historically significant and vital.[14:57] - Keeping Events FreeWhy AHF makes their events free to the publicKevin relates how the “why” of AHF’s free events is more important than the “how.” Every event, show, protest, and gathering is all about a specific cause or message. It’s about getting more people in seats so they have the opportunity to learn something. The fewer barriers there are to people attending, the more opportunities there are for that learning and transformation to take place.RESOURCES:[2:18] About International Condom Day[2:18] About World AIDS Day[20:20] AHF EventsFOLLOW:Follow Lauren Hogan: LinkedInFollow AHFter Hours: InstagramABOUT AFTER HOURS:AIDS Healthcare Foundation is the world’s largest HIV/AIDS service organization, operating in 45 countries globally. The mission? Providing cutting-edge medicine and advocacy for everyone, regardless of ability to pay.The After Hours podcast is an official podcast of AIDS Healthcare Foundation, in which host Lauren Hogan is joined by experts in a range of fields to educate, inform, and inspire listeners on topics that go far beyond medical information to cover leadership, creativity, and success. Learn more at: https://www.aidshealth.orgABOUT THE HOST:Lauren Hogan is the Associate Director of Communications for AIDS Healthcare Foundation, and has been working in a series of roles with the Foundation since 2016. She’s passionate about increasing the public visibility of AIDS, the Foundation's critical work, and how everyday people can help join the fight to make cutting-edge medicine, treatment, and support available for anyone who needs it.Learn more about Lauren at: https://www.linkedin.com/in/laurenhogan3Learn more about AIDS Healthcare Foundation at: https://www.aidshealth.orgABOUT DETROIT PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Detroit Podcast Studios leverages modern versions of Motown’s processes to launch today’s most compelling podcasts. What Motown was to musical artists, Detroit Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Detroit Podcast Studios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here’s to making (podcast) history together.Learn more at: DetroitPodcastStudios.com