Blue Skies Ahead: Weather Analytics and Retail

Weather analytics and retail are connected. The most basic connection is seasonal changes prompt seasonal sales. But there’s more to it. Special guest Evan Gold, EVP of Global Partnerships & Alliances at Planalytics joins Robin and Shelley to talk weather’s impact on retail. Learn how climate change has added complexities into understanding and managing one of retail’s biggest disruptive forces… the weather.  Using analytics to better manage how today’s volatile weather patterns impact marketing, merchandise assortment and planning, supply chain, and operations can help retailers drive top-line growth and bottom-line profits.For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.