Reflecting on Community in My Last TCC Episode with Beth McIntyre

This is a special episode of the Community Corner podcast as it's the last one for a while for its host, Beth McIntyre.
Over the last year and a half, Beth has spoken with almost seventy community professionals from all different kinds of businesses, managing various communities and community programs. In her last episode, Beth reflects on what she has learned from them.

First of all, there is no one size fits all. One of the biggest challenges we hear from community professionals is the inability to prove the business value or the ROI. There is no one magic metric that will quantify the value of every community. You should ask what value your community is driving. Once you know that, you will be able to work backward and determine the “how”.
Secondly, imposter syndrome will tear you down. Every community leader or manager has a different background. They learn from their life experiences rather than being educated by a degree in community management. As a result, there is a shared feeling among people in the industry that they make it up along the way. Beth describes her mission to end the imposter syndrome in the community industry.

Thirdly, community-led is the future of business. The industry is at a point where community has become a buzzword. Beth shares her thoughts on how community professionals can build sustainable communities that will last and outlast community management teams.