Are we in a slow fashion recession? The downfall of the slow fashion brand & how they are being set up to fail.

In this episode, we talk about why slow fashion brands struggle and often close down. Consumers usually go for price over sustainability, which makes it hard for ethical brands to compete with fast fashion. We discuss how advertising and social media drive our constant need for new clothes, and the allure of 'cheap dopamine'—a quick thrill that's addictive but unsustainable. We delve into how our personal mindset and actions are crucial to support slow fashion — it's about buying consciously, aligning purchases with our values, and pushing brands to prioritize sustainability. We also cover recycling challenges and the shared responsibility between individuals and systems.Chapters 00:00 Introduction to the Slow Fashion Recession01:28 Challenges Faced by Slow Fashion Brands06:36 The Need to Decouple Consumption from Fashion08:30 The Role of Advertising and Social Media11:56 The Addictive Nature of Cheap Dopamine16:10 Shifting Mindset and Consumer Behavior23:03 Delaying Purchases: The Power of Saving Up24:12 Brands and Sustainability: Operating from a Slow Fashion Mindset29:26 Government Intervention: Holding Brands Accountable32:58 The Complexity of Recycling and Carbon Footprints33:54 Individual Responsibility and Systemic ChangesMentionsBOF article: https://www.businessoffashion.com/articles/sustainability/whats-behind-the-slow-fashion-recession “Stå af ræset” (Danish podcast about slow living): https://www.dr.dk/lyd/p1/staa-af-raeset-5624728801000 -----------------CONTACT US: sustainthispodcast@gmail.comJOIN OUR PATREON: https://www.patreon.com/SustainThisPodcast SIGNE HANSENYoutube: https://www.youtube.com/@UseLess_dkWebsite: https://www.uselesswardrobe.dk/IG: https://www.instagram.com/useless_dk/TT: https://www.tiktok.com/@useless_wardrobeCHRISTINA MYCHASYoutube: https://www.youtube.com/@ChristinamychasWebsite: https://www.minimalist-ish.com/IG: https://www.instagram.com/christina.mychas/TT: https://www.tiktok.com/@christina.mychasALYSSA BELTEMPOYoutube: https://www.youtube.com/@AlyssaBeltempoWebsite: https://msbeltempo.com/IG: https://www.instagram.com/msbeltempo/TT: https://www.tiktok.com/@msbeltempo If you loved this episode please share it on your stories and tag us! We love to see which episodes resonate with you and it helps to spread the word more than you know, xo