Andy Luttrell on Attitude and Persuasion

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In this fascinating episode of "Negotiate Anything," hosts Kwame Christian and Andy Luttrell dive deep into the psychological underpinnings of opinion formation and the complexities of persuasion, especially concerning strongly held beliefs. They explore how moral convictions shape our stances and the methods to effectively engage in persuasive communication. The conversation also reveals the nuanced role of policies in altering societal attitudes, backed by insightful research and examples. Join us as we unravel the art of negotiation and the science behind changing minds.

What we'll cover:
- The dynamics of persuasion in the context of deeply held morals and convictions.
- How societal policies influence changes in public attitudes and behavior.
- The concept of moral dialects and the effectiveness of tailored persuasive communication.

What you'll learn:
- Strategies for approaching negotiations with a strong understanding of your audience's moral framework.
- Insights into why certainty and confidence in opinions may not guarantee resistance to change.
- Techniques for crafting persuasive messages that resonate with an individual's specific moral values and beliefs, enhancing negotiation skills.

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Andy Luttrell on Attitude and Persuasion

Negotiate Anything
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