Ep. 8 - Five Things That Are Holding People Back From Starting & The Psychology Behind it with a Financial Therapist!

Heather Brito is an experienced trauma psychologist and coach who helps people understand the connection between their mind and their financial behavior. She uses her expertise in psychology to uncover the things that need to be changed in order to become mentally and financially healthy and she is with us today to talk more about the importance of your mindset to your financial situation.    Listen now to learn more about financial psychology, the real reason we struggle with finances, and what we can do to get ourselves in better financial situations!   Key Talking Points of the Episoder   00:00 Introduction 01:13 Who is Heather Brito?  02:06 How does the lack of financial literacy hold people back from success? 06:07 What is negative cognition and how does it affect your finances? 09:24 What is the real reason for emotional spending? 14:24 How can you overcome your negative cognition? 21:10 What is the importance of understanding the psychology behind your finances? 22:15 How does negative cognition trigger impulsive behavior? 26:44 What are the psychological barriers that hold people back from financial success? 28:58 What can people do to change their financial future? 31:40 What is the reality behind what people see as “rich”? 34:14 Why is it important to be intentional with your finances? 39:29 How do cognitive biases hold you back from making better financial decisions? 42:52 How will awareness of your negative cognition help you overcome cognitive biases? 45:54 What is Heather’s advice for people who want to get to better financial situations? 46:13 How can you connect with Heather?   Quotables   “If I don’t know something and I wanna learn a little more about it or I feel dumb, I’m probably gonna get a book, join a webinar – I’m gonna do something like that to get a little more knowledge if it’s something I’m struggling with.”   “It’s perspective, it’s at no fault of anyone. It’s what someone perceives.”   “If it’s a strong positive fact, you usually can’t argue with it. That will shift you out of the part of the brain that holds the negative cognition.”   Links   Website: Heather Brito https://www.heatherbrito.com/