Insights Unveiled - Market Opportunity Sizing
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This episode explores the ‘art and science’ of sizing opportunities. We consider the different levels; from validating the potential for a new product, to estimating the size of a Demand Space. We share suggestions for approaches, and some common ‘pitfalls’ to avoid. Our guest speaker is Simon Nordon, VP Consumer Products at Capgemini
Insights Unveiled - Market Opportunity Sizing