Chris Savage | Building a $100M+ Software Empire from Scratch

In this episode of Eating Glass, we dive into the rollercoaster journey of Chris Savage, co-founder and CEO of Wistia, as he takes us behind the scenes of building a successful video marketing platform from scratch. From failed viral ideas, living on a shoestring budget to discovering product-market fit and growing a loyal customer base, Chris shares the ups and downs of bootstrapping a tech company in the early days of online video. Tune in for valuable insights on pivoting, marketing strategies, and the power of perseverance in the face of entrepreneurial challenges. Don't miss this inspiring story of turning a passion for video into a thriving business.Chapters:00:00:00 - Intro 00:02:56 - Motivations for starting a company00:05:18 - Early failed ideas and pivots00:11:04 - Surviving on a shoestring budget00:16:50 - Building a simple solution for customers 00:20:35 - Raising angel money00:22:29 - Navigating 200800:24:02 - Marketing strategies and content creation00:26:40 - Growing the team and revenue00:33:48 - Personal content creation00:37:12 - Keeping creativity alive00:41:40 - Balancing family and work00:43:00 - Dealing with burnout and stress00:49:43 - Trial and error as the best strategy 00:52:07 - Avoiding boredom00:57:27 - The Next Decade01:02:56 - Rapid-fire questions01:13:13 - Wrap-upABOUT THE HOSTS:Will Nitze is the Founder & CEO at IQBAR - America's leading "brain + body" nutrition startup. With minimal funding, Will has taken IQBAR from zero locations and zero in revenue in 2018 to 10,000+ doors and a projected $50 million in sales in 2024.Joe Lemay founded Rocketbook with business partner Jake Epstein. After being featured on “Shark Tank”, where the sharks passed on a chance to invest – Joe would go on to grow Rocketbook and sell it to BIC for 40 million dollars just three years later.Connect with Chris Savage:Chris' Podcast: https://wistia.com/series/talking-too-loudWistia Website: https://wistia.com/LinkedIn: https://www.linkedin.com/in/cjsavageX: https://twitter.com/csavageInstagram: https://www.instagram.com/csavage