Balancing Creativity & Profitability: Cultivating Your Dream Business with Janelle Thomson of Lavenders Flowers

You are going to love this conversation!In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges. Ever encountered the dilemma of feeling pulled to those irresistible blooms that are outside the client's budget? Or trying to communicate budget realism to clients without causing disappointment? In our conversation, Janelle shares how she has overcome budget restrictions and managing client expectations, and we also reveal our shared discovery of how structuring tiered offerings can help you communicate value in a streamlined way while setting your business up to scale.Janelle and I close this episode with sharing our excitement of our upcoming in-person workshop, along with a preview of what students can expect. Interested in joining us at the workshop this April? We'd love to have you! Here's how to redeem your special bonus!1. Click here to purchase your workshop ticket.2. Send an email to sarah@mulberryandmoss.com (or DM me @mulberryandmoss) after purchasing your workshop ticket, provide your order # and mention this episode of Coffee Wine & Flowers.We will sign you up for a free 1-hour coaching  call with Janelle or myself, redeemable at any time in the coming year.Click Here to Explore all Workshop DetailsChapters00:00 Introduction and Background03:02 Taking Over Lavender's Flowers06:05 Shaping Lavender's Flowers11:50 Managing Pricing and Budgeting28:04 The Importance of Mock-ups and Communication29:12 Understanding Client Expectations and Budgets37:00 Creating a Lower-Tiered Offering45:28 Streamlining Processes for Efficiency and Profitability51:00 The Excitement of the In-Person Workshop55:52 Final Thoughts and Words of EncouragementPodcast Home Page: www.mulberryandmoss.com/podcastFloral Business Tools & Resources:www.mulberryandmoss.com/shopFollow on Instagram: @mulberryandmoss