The business of specialty coffee with Maxwell Dashwood

What better way to launch a podcast about coffee businesses and cafes than with a wide ranging conversation on the business of specialy coffee with Maxwell Dashwood. 
Maxwell is an incredibly accomplished coffee personality, with 2 cafes, in Bath and London, and a roastery, He is 3 time ukbc champ, 3 x WBC finalist, author of several books including his latest book which we discuss here: the business of speciality coffee. 
This is a wide ranging conversation with some highlights: 

Trends in coffee
How do you choose which to follow, which to avoid
Pods as an example of pursuing an opportunity 
specialty, craft, artisan, boutique, premium and luxury
cafe service models - expectation managment and positive friction
When do you stop a business initiative
Brands and businesses at origin, opportunities
The next generation of coffee drinkers

Topicss discussed

Pedro and Pergamino
CAGR: Compound annual growth rate (CAGR) is a business and investing specific term for the geometric progression ratio that provides a constant rate of return over the time period.
Water for coffee 2 (coming soon)
Business of specialty cofffee
Article:  Dr Christospher H Hendons research on elctrochemistry
Reco presentation: Lecture on electrochemistry
Coffee Science Foundation