Drunk Elephant Founder Tiffany Masterson on Trusting Your Gut in Business

Tiffany Masteron’s grandma told her the name “Drunk Elephant” was the most asinine thing she’d ever heard. Granny wasn’t the only one – her friends thought so too. But Tiffany never bent when it came to her vision of the company…even though she was a stay-at-home mom with zero experience in skincare. Instead, she had this gut feeling about her ingredient formulation and trusted it was different enough to take the company far. Spoiler alert: it did. 

In this episode of 9 to 5ish, Tiffany shares: 


Why she chose to disrupt stay-at-home mom life to become an entrepreneur

When she realized her first entrepreneurial journey was kinda sketchy 

How she discovered the Drunk Elephant “Suspicious Six” philosophy – and why it works 

The moment she knew her company had “made it” (hello, Sephora) 

Her response when consumers claim Drunk Elephant markets to kids