408. How Maria Hatzistefanis, Founder of Rodial, Built a 9 Figure Viral Skincare Brand from Scratch

Sit down with Natalie and Maria Hatzistefanis - bestselling author + founder of Rodial - to talk building a viral brand, influencer marketing, motherhood, and all things business growth. Maria shares the full behind-the-scenes stories of how she collaborated with Kylie Jenner, getting her products in the Oscars goodie bags, writing her three books, and the most pivotal moments in her business. If you’re a current or aspiring entrepreneur, this episode will inspire you to go all in.

TIMESTAMPS
0:00 - Introduction + Meet Maria
1:20 - Maria’s Background
3:30 - Early Days of Starting a Skincare Brand
10:15 - Maria’s Viral Product
16:25 - Influencer Marketing
21:50 - Big Moments In Business
24:25 - Almost Going Bankrupt
32:30 - Motherhood
40:15 - Writing 3 Books
46:50 - Working With A Spouse + Prioritizing Your Marriage
53:00 - Living A Full Life
58:40 - Maria’s Morning + Skincare Routine
01:07:00 - Top 3 Product Recommendations

RESOURCES + LINKS
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FOLLOW
bossbabe: @bossbabe.inc
Natalie Ellis: @iamnatalie
Maria Hatzistefanis: @mrsrodial