391. How She Landed Kim Kardashian as a Customer + The Marketing Strategies Behind Product Based Businesses with Jacqueline Snyder, The Product Boss

If you have a product based business, this episode is for you! Natalie sat down with The Product Boss herself, Jacqueline Snyder, to get the scoop on how to market + sell your products – from the difference between service and product based marketing, growing your visibility and sales + pricing strategy to selling wholesale, influencer marketing, and motherhood… this episode is packed with the specific strategies and insights you need to take your product business to the next level. Press play to dive in!

TIMESTAMPS
1:45 - Introduction + How Jacqueline Got Started
7:40 - Getting Your First Customers + Selling Your Products
9:30 - Building Your Audience + Your Waterfall of Sales
10:45 - The Process of Selling Wholesale
12:40 - Story of Kim Kardashian + Carrie Underwood Validating Her Product
14:30 - Influencer Product Marketing
16:10 - The Core 4 Foundations + Biggest Mistakes People Are Making 
18:45 - Pricing Strategy + “Charging Your Worth”
22:45 - Hero Products + Active/Passive Sales
26:30 - TikTok + Working With Agencies
29:20 - Your Job As A Founder 
33:15 - Motherhood + Starting A Business During That Season
42:00 - Free Training Invitation + Closing Thoughts

RESOURCES + LINKS
Get free Bossbabe bonuses when you join Business By Design at https://bossbabe.com/bbd   
Join Jacqueline’s Free Training To Get Clear On Your Brand, Attract More Customers + Grow Your Business
Join The Société: The Place to Build A Freedom-Based Business
Get Our Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 
Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) 

FOLLOW
bossbabe: @bossbabe.inc
Natalie Ellis: @iamnatalie
Jacqueline Snyder: @theproductboss