How we rebranded our charity | Joanna Brownbill

What's involved in a charity rebrand? Why did Ripple Effect change their name from Send a Cow? How much does a charity rebrand cost? How did people respond to Ripple Effect's name change? Find out in this episode. 
You'll hear from Joanna Brownbill, the Director of Communications and Marketing at Ripple Effect. To find out more about Ripple Effect's work, visit their website: https://rippleeffect.org/
You can find out more about your host, Zac Parsons, on LinkedIn: https://www.linkedin.com/in/zwparsons/
For resources and the transcript, visit: https://contributemore.org/jb/
Chapters:
(0:00) Intro
(0:21) What does Ripple Effect do as a charity?
(1:47) Why did you want to change your name from Send a Cow?
(4:52) What made you take the plunge and change your name?
(5:41) What was the process of rebranding your charity?
(10:23) How did you choose the new name for your charity?
(12:54) How did people respond to your rebrand?
(15:01) What did you learn about people’s reactions to change?
(18:06) How did you balance proactive communication and giving people time to reflect?
(19:55) How much did it cost to rebrand your charity?
(22:42) The cost-benefit of rebranding
(24:07) A final thought